Forums & Social Media: Fanning Flames of Interest

Digital marketing is very important for businesses, especially in today’s technological era. Diversifying your digital marketing strategy is one way to get ahead from your competition. One way of doing this is using the right digital marketing channel that targets the right kind of audience.

Forums & Social Media: Fanning Flames of Interest

According to studies, B2B marketers will get more sales leads if they use LinkedIn in contrast to other social media platforms. This being said, other social media platforms can still generate the same outcomes only if businesses will use these platforms to their full potential. Providing fresh content and diversifying link building can help in the company’s digital marketing strategy. In addition, it is suggested that digital marketing channels are cross-pollinated. Developing a chat room site is also seen to be an indispensable tool in a business’ digital marketing efforts.

Live Chats

Live chats are an effective customer service tool for customers who would want to know something about the company’s product. It can also be used in addressing product issues or complaints about the product or the company itself. Some marketing experts also believe in the untapped potential of live chat in a business.

Chat marketing on forums or chat rooms is a good way of engaging prospective customers in taking an interest in your product or service. One good thing about this is that chat marketing specifically targets a certain audience with homogenous interests. Live chat also proves to be convenient for consumers. In fact, Forrester Research found that “44 percent of online consumers say that having their questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer”. More so, a separate study showed that 90 percent of customers think of live chats as beneficial. In addition, 63 percent of customers are said to make a purchase again in websites that have live chat feature.

According to Forbes, live chat boosts sales. When customers have queries about a product, they need someone who can walk them through a sale. Once they are connected with an employee who recognizes and knows their needs, the employee can suggest extra items to be purchased that befits the customer. All these being said, an effective chat or forum marketing still necessitates to be coupled with other digital marketing strategies.