Category Archives: Marketing

Being A Chiropractor in Australia: A Case Study

As a busy chiropractor, running a successful practice in an Australian city, I am very aware of the challenges faced by health professionals and business people. Every morning I head into my clinic excited about the prospect of assisting Australians to achieve better health and lifestyles. The twenty first century has made operating a health business easier in some ways and quite challenging in a number of other ways. Technology has changed the means by which we promote our business and attract clients to the clinic. Marketing is a whole new ball game in the digital age.

Being A Chiropractor in Australia: A Case Study

Our marketing budget has moved away from large spends on expensive print advertising to focus more on things like SEO, Google AdWords and social media management. These newer forms of marketing offer greater value for money, in my opinion, but you need to know what you are doing. You can still waste money on these platforms, if you do not have clearly defined goals. Many SEO firms promise the world and don’t really deliver on those ‘pie in the sky’ promises. Realistic targets and tightly focused goals are vital if you are to achieve good results.

We still do the more traditional forms of marketing, like expos and open days, because these provide the public with the opportunity to be touched by what we are doing. Chiropractic is, at its heart, all about touch, and to be able to give a potential client a short demonstration of our healing skills is worth its weight in marketing gold. The sensory experience is the ‘philosopher’s stone’ when it comes to chiropractic treatments. There are so many people out there in the community in pain and needing help with their pain, and we can provide healing solutions for these people.

We just need to reach these people, who are our market. This is what the case for being a chiropractor in Sydney is all about, really. As a chiropractor, I have a special knowledge and technology that has been specifically designed to heal human beings. As a business in Sydney my challenge is to successfully reach the people who need my help. Running a chiropractic clinic and office facilitates how my staff and I effectively treat and cure people. Computers are basically just storage and filing devices, they make keeping records easier and more dynamic. The information can be used to maximise the business available to my practice.

Mastering the Furniture Game: Selling Sofas in Sydney

According to market research, the furniture business in the country has an annual revenue of $7 billion. Moreover, its yearly growth rate is at 1.3 percent, while the sector employs at least 35,000 workers. In Sydney, the Inner West is said to be the city’s furniture hotspot. A lot of outdoor furniture factories can be traced in the industrial area of the Inner West, while the King Street harbors an array of furniture shopfronts.

Despite the presence of the furniture empire IKEA in the area, small retailers continue to thrive in the business. As a matter of fact, these stores are promoting their products and reaching more customers through the help of social media. The fierce competition among these retailers and IKEA resulted in deals that customers won’t be able to resist.

Mastering the Furniture Game: Selling Sofas in Sydney

Just like any enterprise, building a furniture business in Sydney is easier said than done. Trends in this sector are constantly changing. Furniture retailers have to keep up with the latest styles to accommodate the tastes and needs of various customers. As per industry reports, the erratic demands in the housing industry affected the trading conditions in the furniture business. Because of this, there was a slight decrease in sales in the previous years. This being said, the furniture business was quick to bounce back.

The location of a business is an important factor in mastering the furniture game. Owners should consider the rental fees and of course, the foot traffic. Is your locale connected to major transportation routes and roads? It will also be best if your shop is in proximity with your local resources.

Like discussed earlier, marketing plays a big role in the business sales. Aside from social media, shop owners can advertise in local magazines or newspapers. For business newcomers, they should focus primarily their marketing efforts within the district or the community. You should start small before going big!

Tips for Aspiring Business Owners

Those who would want to embark on a similar business must first plan their finances. They should take into account potential expenses, especially that some important business overheads cost more than anyone would expect.

There will also be setbacks during the course of business. Shop owners should just keep going and never give up. If this line of business is their passion, then they should seize every opportunity. If life gives them lemons, make lemonade and furniture!

Corporate Bookmaker Sponsorship

The advent of a new source of revenue for sporting organisations and traditional media channels has kept these businesses swimming in clover. Corporate book maker sponsorship is everywhere you look these days. You cannot watch a sporting event without being enticed to have a flutter on the result via special offers and money back bonuses. It is a similar situation on the TV networks that carry the events, whether free to air or pay TV, they are emblazoned with online betting advertising. One wonders how these organisations were faring before the introduction of these new behemoths?

Corporate Bookmaker Sponsorship

Sponsorship in itself, is a good marketing strategy, as it provides the opportunity for businesses to associate themselves with things like sport. The general public are passionate about their sporting teams and corporate sponsorship identifies that company with that sport or particular team. If a business is going to spend money on its marketing, it is best advised to stand out from the crowd. Corporate bookmaker sponsorship makes perfect sense when you put the excitement of the sporting contest together with their product – which is betting on the outcome.

There has been criticism from a number of charitable groups and social welfare organizations, as to the government’s role in allowing this sort of promotion of gambling. They see children being at risk of being encouraged to see gambling as a normalised part of sport. Plus, they fear the growth of problem gambling among the population – through enticements like free bets. Whilst some of these concerns can be justified, the government has obviously weighed these concerns in favour of the revenue through taxes collected. Corporate bookmakers seem to be throwing a lot of money around via sponsorship and advertising. Someone, or some many, must be paying for this and I suspect that it is through their gambling losses.

Corporate bookmaker sponsorship has also been unfavourably viewed in relation to the integrity of the sports in which they offer odds upon. We have seen cricket stained by illegal gambling and players throwing games. Soccer has come under the microscope for similar activities. Rugby League players have been accused of being involved in illegal betting on games. AFL players have been suspended for similar issues involving gambling on the result of matches. It will be interesting to observe the long-term future of these sports and their ongoing relationship with corporate bookmakers. Right now, it is a winning strategy for those businesses – with the punters footing the bill.


Forums & Social Media: Fanning Flames of Interest

Digital marketing is very important for businesses, especially in today’s technological era. Diversifying your digital marketing strategy is one way to get ahead from your competition. One way of doing this is using the right digital marketing channel that targets the right kind of audience.

Forums & Social Media: Fanning Flames of Interest

According to studies, B2B marketers will get more sales leads if they use LinkedIn in contrast to other social media platforms. This being said, other social media platforms can still generate the same outcomes only if businesses will use these platforms to their full potential. Providing fresh content and diversifying link building can help in the company’s digital marketing strategy. In addition, it is suggested that digital marketing channels are cross-pollinated. Developing a chat room site is also seen to be an indispensable tool in a business’ digital marketing efforts.

Live Chats

Live chats are an effective customer service tool for customers who would want to know something about the company’s product. It can also be used in addressing product issues or complaints about the product or the company itself. Some marketing experts also believe in the untapped potential of live chat in a business.

Chat marketing on forums or chat rooms is a good way of engaging prospective customers in taking an interest in your product or service. One good thing about this is that chat marketing specifically targets a certain audience with homogenous interests. Live chat also proves to be convenient for consumers. In fact, Forrester Research found that “44 percent of online consumers say that having their questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer”. More so, a separate study showed that 90 percent of customers think of live chats as beneficial. In addition, 63 percent of customers are said to make a purchase again in websites that have live chat feature.

According to Forbes, live chat boosts sales. When customers have queries about a product, they need someone who can walk them through a sale. Once they are connected with an employee who recognizes and knows their needs, the employee can suggest extra items to be purchased that befits the customer. All these being said, an effective chat or forum marketing still necessitates to be coupled with other digital marketing strategies.

All the Things You Have to Know about How Link Detox is capable of Helping Your Online Business a Success

Links are very important keys of making your online business a success. These have a big contribution to making your site sit in a desirable rank with the search engines. Google has been considering links as a form of endorsement of your site as well as its contents. So links are one of the many keys your online business must have. Yet, to inform you, not all types of links are safe for your websites, some may even create damage, so here is the Link Detox Service to the rescue. Know more what it can do to your website with the information written below.

How Link Detox Works with Online Businesses?

If you are an online business owner, and are planning to have a Link Detox on your website, the first thing for you to do is to have the scanning done with the links using tools you may choose and links will also be submitted by them to Link Detox for the purpose of quality scanning. Detoxifying the harmful links works the same way as you detoxify your body when you feel achy and stressed, flushing and eliminating all possible toxins that you had infused your body through eating food that you might not know are already a danger causing to your health.
This is because Link Detox has its very own organic type of algorithm which is being used to clean undesirable links inside the websites. Yet Link Detox is made with relevance to what is the algorithm of Google. Though Google does not have any duty of removing links that your website does not need, so these links will then be removed the moment your website will be assessed for being a candidate for the page rank. The best and the most effective way for you to eliminate the harmful links that are possibly penetrating your website, still, is contacting the site owners through Google’s assessment, giving you the closest aligned results.

Page Rank Step up

Monitoring your online business website may be a complicated thing for you to do most especially when you are fresh with the online environment and this is the very reason why Link Detox came into existence. This is to rescue you from the possibility of being charged and penalized by Google. Link detox has the only way of getting your rank back in its desired position in no time when you are done running the tool and have your report submitted. Identifying suspicious links is the essence of having the Link Detox, and this is just the best security you can have when you are an online business owner of a website that is large enough to welcome thousands of links. Flagging of useless links will always have the notification for you to know the reason why, so you could know why things happen and it is really on purpose.

How to Do Buy and Sell Business with a Little Help of Online Business

Seems buy and sell business has been a trend nowadays knowing that almost everything may be bought and sold online with the industry of e-commerce has boosted its popularity. Through this innovations brought by technology, made wide varieties of entrepreneurs have discovered the wonders of doing buy and sell business with the help of online trading. The following are the ideas on how you will be able to become one of them.

Internet’s capabilities in making everything simple for your buy and sell business

The wide usage of internet has provided every business owners the advantage of accessing each and every corner of the world to have their products offered to the potential buyer, even for free! Not just that, solutions for every type of business had been so much available in no time, with just one search, you will be able to find information, resources and most importantly are your sellers and buyers for an ever accessible shopping.

Buy and sell business has been almost a brother to online business in so many ways. Thousands of companies all over the globe have been using online business to make their buy and sell business possible. Cheap products are bought from suppliers worldwide and will be sold to end consumers with a very favorable value. Traveling just to have your supplies for your business with big expenses for gas and loads is so old school, what’s in now is for you to sit in front of your computer, with every click, you buy and every click, you sell. Knowing that the majority of people now will just also see their PCs and gadgets for shopping, you will never be failed of getting your products bought in no time.

Buy and Sell, the New Economy

Buy and sell is now considered to be the new global market for easy trading and this is the reason why the buy and sell market has been the economy’s future but has been playing a very important role to all nations involved and even with nations that are already known to be economically established such as Canada and the United States.

The Boom of Self- Employment

Without a doubt, self- employment has now came to high level of rate with the purpose of course of making fast money without the need of wearing your corporate attire, having that financial freedom everybody wishes to have as well as to giving more of quality time to their families. Buy and Sell business always comes with affordable capital, after which, you will no longer have to go anywhere else just to sell your products, instead, have your stocks online, display your stocks online, and sell your stocks online.

This is a new way or having a business, an instant business that will never require you anymore to rent an expensive building for your concrete store, a business that will make you enjoy the rest of your time more.

The Essence of Promotional and Marketing Strategies for Your Business

Whatever business you may have, that may be big or small, there is one thing you must be knowledgeable about to keep your business running on the right track, and that is the so called promotional or marketing strategy that will tickle your potential buyers, making your business known and patronized. Not just that, marketing has so much to give to your business and to you as the owner, find out more with the information given below.

When the Planning begins

Both the marketing strategies and the promotional are preferable discussed at the very start of your business- having steps and these are the two major parts of your marketing plan. If you think that your small business is an exception for having a marketing plan, you might think it the wrong way, you should develop one. Very often, marketing plan includes all the ways you could drag your business on the spotlight and of course, earning a justifiable amount over your capital. Having this with our business is like having a daily journal, or even just a checklist of your goals when it comes to hitting much of your target market.

Knowing Your Clients beyond Their Needs

Having a business is having a brand, and having a brand means connection of your business to your customers, and understanding them beyond what is more than their money. Having an effective marketing strategy will always give you the edge over your competitors in many ways such as identifying the gaps inside the market and will be able to provide the appropriate solutions for your customers. Knowing what is beyond just the usual needs of your customer will make them appreciate your business more than any other.

Financial Goals Development

These two, the marketing strategies as well as the promotional will also serve as a guide for better development and innovations for your financial goals. When you say financial goals, this comes in to ways such as one that is sales target related as well as for your budget on every expense you are probably going to have with your business operations. Target sale is one of the initial part of any marketing plan yet there may be a possibility of changes that will depend on the conditions of the market.

Smart Planning

Strategic or smart planning is one of the aspects involved with marketing strategy and through this, you will be able to start everything nice and end up with a successful business. Strategic planning simply means that you will be able to anticipate things to happen with all preparations ready. The best thing about this is for you to have the plan B, a plan that will make everything sure even things may go wrong unexpectedly. That way, there will always be that peace of mind you got for you to never find yourself dumbfounded about what is happening. These are the essentials of the marketing strategy for your business.